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Marwa Machmoum

CFP Arts

Creation AssistantStudio, Sourcing & Avant-Garde

Role
Creation Assistant
Project
Graduation collection
Jury
Balenciaga, Margiela, Vogue
Signature
Umbrella silhouette, mood boards, outdoor setup

The Concept (Roots & Radicality)

Forcing the encounter between traditional Moroccan craftsmanship and streetwear avant-garde for a graduation project.

  1. Sourcing & Iconography(01)

    Assisting with the designer’s mood boards, and helping source the fabric swatches and materials behind them.

  2. The Avant-Garde(02)

    Workshop assistance on the designer’s deconstructed pieces: reworked tailoring and repurposed objects, like an umbrella.

  3. Decisive Support(03)

    Managing the outdoor scenography setup and final model preparation so the designer could focus fully on facing the jury: Balenciaga, Margiela, Vogue.

Sourcing and iconography(01)
Outdoor scenography and mood boards(02)

Decisive Support

The outdoor scenography, from the look boards to the tea table, set up so the designer could focus fully on facing the jury.

Facing the jury(03)
Croquis and swatches(04)
The mood board(05)
Made with Modulify